“And today God has reaffirmed that you are dearly held treasure….” Deuteronomy 26:18a (MSG)
When I teach customer service skills to my clients, one of the skills I talk about is the importance of using the customer’s name in your conversation. Names imply relationship, and you want your customers to feel that they are more than just another “customer,” “account,” or “call” you have to deal with that day. They are a person who is known. You communicate that by calling them by name.
The truth of the matter is that as a relationship grows and becomes more intimate we not only use each other’s names but nicknames and pet names emerge that speak to an even deeper level of knowing and being known. The opposite is also true. As a relationship breaks down, people stop using one another’s names and refer to each other with simple pronouns like “they.” Then, derogatory nicknames emerge that communicate our negative perceptions of the person.
In today’s chapter, God tells Israel that they are “dearly held treasure” and it immediately reminded me of my own dearly held treasure: my wife, and my daughters. In fact, “treasure” is a special word between Wendy and me; It has incredible depth of meaning in our relationship. What makes it special I will leave between the two of us, but suffice it to say that when I read that God affirms that His children are “dearly held treasure” I feel something very deeply because of the connotations that “treasure” make with the most intimate human relationship I’ve ever experienced.
Today, I am thankful for dearly held treasure. I am thankful that I can treasure my wife, my children, my family and my friends. I am grateful that God treasures me.