Marcus Pittman LOOR.TV (WW) – Wayfarer

On this episode of the Wayfarer Weekend podcast, I had a conversation with Marcus Pittman, co-founder of ⁠LOOR.TV⁠, a start-up streaming service targeted at “cigar and whiskey evangelicals,” whom he defines as men primarily from college to middle age. Based on a video gaming model, young and aspiring producers and filmmakers get an opportunity to put their faith-based and conservative work before LOOR’s subscribers, and subscribers get to virtually invest in the shows they want to continue. Subscriber gets to participate in what shows get funded to continue and which don’t. Comedy, Sci-Fi, and Animated content that appeals to young men looking for what they can’t find anywhere else. I found it to be a very interesting model that could, if it catches on, disrupt the entertainment and steaming model in big ways.

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