My Life: A Photo Abecedarius

QA

Q is for “Quality Assessment.” For twenty years I have spent my days listening to and analyzing recordings of phone calls (e.g. “Your call may be monitored for quality and training purposes“). I’ve analyzed the calls of sales people, customer service reps, collectors, credit analysts, tech support reps, receptionists, engineers, bankers, 401k specialists, internal help desk reps, and attorneys (just to name a few). At one point I tried to guesstimate the number of phone calls I’d analyzed in my career but when I realized that it was well into the tens of thousands I simply chose to put it out of my mind.

The analysis we do is methodical, objective and thorough. The goal is to mine “moments of truth” when the customer is interacting with our client’s company so we can unearth opportunities to continuously improve the customer experience both from from a communication standpoint (e.g. What the agent says and how he/she says it) and a systemic standpoint (e.g. What policies/procedures aren’t working for the customer?). Because the data is tracked over time we can quantify improvements and declines. Our data and reports are used in executive strategy sessions, shareholder meetings, as well as in front-line performance management sessions.

Our smallest client is a small manufacturing company that began with one guy answering the phone to take orders and provide customer service. Fifteen years later the company leads their niche industry and that one guy is managing a team of six people. We’re still listening, analyzing, and coaching them. With our largest clients we manage the analysis, reporting, training, and coaching of hundreds of agents from multiple teams in different office locations, even in different countries.

Speaking of which, I better finish this post. I have calls to analyze 🙂

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