Tag Archives: Ownership Statement

The Power of Expressing “Willingness”

not because you must, but because you are willing
1 Peter 5:2 (NIV)

My company measures service quality (e.g. “Your call may be monitored for quality assurance and training purposes“) and then we train and coach agents how to provide a better customer experience when talking on the phone or other mediums of communication.

I’ve always taught my clients that Rule #1 of Customer Service is “do the best you can with what you have” because every team member at every level of the organization is limited in some way. The problem is that we tend to get mired in the excuses and frustrations of what we can’t do instead of what we can. Front line agents may not be empowered to functionally do everything for the customer they would like to do, but they often underestimate the power they have to positively impact the customer experience simply by what they say and how they say it.

One of the most under utilized skills in customer service is expressing a willingness to help, to listen, to take responsibility, and to serve. In the business world we call it an “ownership statement.”

Here’s what I hear on about 95 percent of the calls I assess:

Customer: I have a question about my account.
Agent: Account number?

That’s an agent doing what they are obligated to do. But when you simply and consistently communicate a positive, willing attitude you improve the customer experience:

Customer: I have a question about my account.
Agent: Sure, Mr. Vander Well. I’ll be happy to help. May I have your account number, please?”

There is so much power in simply communicating a positive, willing spirit. And it goes so much further than customer service business transactions. This is what Peter was getting at in this morning’s chapter when he told the leaders among Jesus’ followers to carry out their responsibilities “not out of obligation but because you are willing.” I can improve how I relate with my friends, family, and loved ones simply by learning to consistently communicate willingness:

Friend: Hey Tom, are you available to help me move a piano?
Me: Happy to help. When do you need me to be there?

Wendy: Tom? Will you carry the laundry to the laundry room?
Me: You got it, my love. Laundry Man is on his way.

Madison: Dad? Can you get me a new insurance card?
Me: I’d love to, sweetie. Let me call our agent and arrange it.

I know it sounds simple because it is. We can positively impact every one of our interpersonal relationship experiences by simply and consistently communicating a little positive willingness. And, my experience is that “what goes around, comes around.” Give a little positive willingness and you just might find that “it will be given unto you.”

I’m going to focus on expressing willingness with every opportunity I’m given today. Will you join me?