Tag Archives: FADS

The Path to Contentment

But godliness with contentment is great gain.
1 Timothy 6:6 (NIV)

Our friend Tony Harris published a book this past year entitled FADS Marketing. Tony is an expert marketer and his book is a fascinating insider’s view of the world of big marketing. The book opened my eyes to the way I am being sold a bill of goods every day with regard to food, alcohol, drugs, and sex (F.A.D.S. Get it?). If I’m blind to it and if I’m not paying attention, then I will fall for it over and over and over again. What big marketing does is take the field of my basic human appetites and then sows discontent.

Contentment is a recurring theme in Paul’s later writing. I find it interesting that it seems to have become a more important topic the further he got in his own spiritual journey. He takes a rather balanced approach. “I know what it is to have plenty,” he writes, “and I know what it’s like to be in need.” In either circumstance, in whatever circumstance we find ourselves (because it can change rapidly in ways we don’t control), we should seek to be content.

That’s hard to do if I’m blind to the fact that every advertisement and marketing ploy (and they’re all over the place) is trying to stir my appetites’ discontent until I have what they tell me I want and need.

The further I get in my life journey the more I find myself pursuing contentment. I’m not perfect at it by a long shot. I confess that. Like most paths to growth and maturity, the road to contentment often finds me repeatedly taking one step forward before falling two steps back. Looking back, however, I can see the progress. More and more the things of real value to me are relationships, conversations, laughter, time, quiet, a shared meal, life together.

In the quiet this morning, I find myself once again honestly taking inventory of my wants and also taking inventory of my haves. Along the path to contentment, I’ve discovered that if I focus myself on gratitude for, and enjoyment of, the latter then the former takes up less room in my heart and mind.

And so, I contentedly enter another day of the journey.